Why is SSL Important? Benefits of Using an SSL Certificate
We are in 2019 and I still see many business websites that don’t have SSL/HTTPS enabled on their website.
If you own a website or a blog in 2019, you need SSL. It’s as simple as that. An SSL certificate is no longer a luxury; it’s an out and out necessity nowadays.
What is an SSL
SSL stands for Secure Socket Layers and is a public key infrastructure that uses the RSA method of encryption and authentication via security certificates. It helps to establish a secure connection between the client and the server through the secure protocol HTTPS.
How to check if a Website Is Secure
Before giving any information to a website, you should make sure it is secure. Below is a quick tip that you can use to tell if a site is secure.
Check the SSL Certificate
Look at the URL of the website. If it begins with “https” instead of “http” it means the site is secured using an SSL Certificate (the s stands for secure). SSL Certificates secure all of your data as it is passed from your browser to the website’s server. To get an SSL Certificate, the company must go through a validation process.
Benefits of Using an SSL Certificate for your Website in 2019
1. Encrypts Information
The core function of an SSL certificate is to protect server-client communication. On installing SSL, every bit of information is encrypted. In layman’s terms, the data is locked and can only be unlocked by the intended recipient (browser or server) as no one else can have the key to open it. While dealing with sensitive data such as IDs, passwords, credit card numbers, etc., SSL helps you protect against the mischievous army of hackers and skimmers.
2. Boost Ranking & Increase Brand Value
A few months ago, Google updated its algorithm and added HTTPS as a ranking signal. If your website is secured with SSL certificate and web URL starts with a secure HTTPS protocol, then you will get the ranking advantage in search engines.
Using SSL dramatically improves the perception that users have of your brand. When your site has signed by a trusted third party certificate, your customers are ensured that they are indeed on a valid and trusted site. They will be less worried about security issues and will engage with you more effectively.
The consensus, however, is that while it is still minimal significance towards top rankings, there is a definitive correlation between having an HTTPS website and rankings in the top 10 of Google.
For anyone that does SEO on a regular basis, we know that any edge at all can be huge in the search game. And considering how easy and cost effective it is to implement, there is simply no reason not to do it.
3. Secure Payments to Experience Safe Shopping
No one will dare to send their credit card information over a simple HTTP website. It is also mandatory for a business site to have an SSL certificate to meet the PCI security standards set forth by the payment card industries.
Without the use of SSL, business sites cannot even dream of having a single successful credit card transaction. By implementing SSL, visitors will find your website more trustworthy and experience secure shopping over the HTTPS site.
4. Visible security signals for your visitors
Security is one of the biggest concerns your visitors have, preventing many of them from converting online. One of the key benefits of having an SSL certificate is the sign that you can display on your website indicating that it’s secure.
48% of online shoppers do not trust a website without a valid trust seal. Security is massive, and users are becoming more and more aware of security signals in their browsers – don’t give them the opportunity to doubt the security of your website at any stage of the interaction.
5.Increase your website’s conversion rate
A case study showed that having an SSL certificate can increase a conversion rate of 11 – 42% for an eCommerce website, while another study by Symantec showed anywhere from 18-87% across both eCommerce and lead generation websites.
6. Guards Against Phishing
Phishing emails often contain links that lead unsuspecting customers to a replica of a reputable site. Often disguised as advertisements or shipping confirmations, these emails attempt to gather credit card information for malicious use.
However, the people who build these fake sites will have a hard time obtaining an authentic SSL certificate. When customers don’t see the signs of security on a site, they’re more likely to leave the site without entering any information.
How safe would you feel if your browser warned you about a website being “not secure”? Do you want that? Of course, you don’t.
So, what are you waiting for? Check out our super-affordable range of SSL Certified Website Packages and add an unconquerable layer of protection to your website.
Want to install SSL on your website? Let me help you