How Bad Website Design is Costing You Quality Leads
Your Website is one of your most important lead generation tools today.
If your phones are not ringing and form submissions through your website are few, the problem could be bad website design. Many companies fail to integrate the ideal lead generation features into their websites, and as a result, they miss out on leads they could easily have captured.
Your businesses website is your virtual storefront, and accessible to anyone at any time because customers expect your brand to have a website.
It can also be the initial sales touchpoint you have with a prospect, and the first impression they get of your company. If what they see is outdated and unattractive, it can negatively influence their overall opinion of your brand.
According to Business.com, 75% of consumers admit that they judge a business’ credibility based on their website design.
Here are Signs Your Bad Website Design Might be Costing you Leads
1. Slow-Loading Pages
A website built for lead generation is built for speed. We all know how frustrating it is when trying to get information on a website where pages take forever to open. What do most people do? They bounce off and look elsewhere.
Fast page loading is a function of skilful design and development: How hosting is set up, pages are developed/designed, How designs are created and implemented, and how images are handled all have huge significance on loading speed.
Akamai reports that “one full second can decrease conversion rates by 70%”
SEMrush reports that “if your site loads in 1.7 seconds, it’s faster than approximately 75% of the web.”
It’s time to make speed a priority.
Want to check your website speed? Try this tool – GTMetrix
2. Not Mobile-Friendly Or Responsive
Your website should be able to adapt to any device without compromising performance and quality. With the rapid advancements in mobile technology, more people are using their phones for both personal and business initiatives.
In fact, nearly 40% of smartphone and tablet owners use their devices to search for B2B products and services (ComScore). Though the experience on mobile will be different, the overall look should be consistent with the desktop version.
On average 8 out of 10 consumers would stop engaging with a site if its content doesn’t display properly on their device. (Adobe).
Want to check your mobile responsiveness? Try this tool – Mobile Test
3. Fragile SEO Structure
If you have an enormous brand following like Apple or Samsung, you may not need SEO for your website to generate leads.
Though for the majority of companies that can’t rely on branded search to fill their online lead pipeline, having an SEO-friendly website is crucial to the survival of the business.
Typical SEO-related website errors include poorly structured URLs, internal linking and worded navigation; lack of unique and keyword-optimized title tags and meta titles; no keyword optimization in the content, and too much keyword stuffing in the content.
4.Unreliable and Stale Content
Your content is King.
The messaging throughout your website should accurately represent your brand, clearly communicate value to the user and quickly convince them you have a solution to their problem. The content should be benefit-oriented, streamlined and concise.
Your written content is an important component of your search engine optimization strategy, so any updated or expanded content should be written with the objective of preserving any SEO gains that you may have already achieved.
Consult a reputable internet marketing firm with a designated content writing staff if you’re unsure how to proceed.
5. Scarce visual content
Large blocks of text can be intimidating and boring – and can cause a reader to bounce from your site.
Just as a page that’s too busy can cause a visitor to leave, having a large field of unbroken blocks of written content can achieve the same undesirable result.
With that said, your content should be broken up by headers and subheaders, so it can be comfortable to the eyes for someone skimming the page can find what they’re looking for and web crawlers can easily identify what the page is about.
6. Your lead capture process is confusing
Your lead capturing process should three items:
- A compelling call to action
- A simple and straight forward sign-up form
- A reward/incentive for signing up
An examination of these three items would be the first place to start. If your calls to action are not compelling enough or they are vague and unclear for a business decision maker to act, they need to be changed.
Check if your sign-up form is more than one click from the content or it’s difficult to fill out from a mobile device, you need to redo it.
If you feel that these two factors are satisfactory, you may need to increase or change your incentive for completing the signup form.
IS IT TIME FOR A WEBSITE REDESIGN?
If you think it might be time for a redesign, but aren’t sure – we can help! The Acecubez team and web experts will provide a complimentary assessment of your website. Simply click here to fill out the form.
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