10 Powerful Tips to Build a Brilliant Online Brand in 2018
So, you’re starting a new business in 2018, you need customers to find out about you, so how do you go about creating your brand online?
With help from Chris Ducker, we share the 10 powerful tips to build an online brand in 2018
1. Get a proper logo designed
A logo is a mark, symbol or emblem used to promote brand recognition and awareness. Invest in a well-designed logo, it is essential in building brand recognition because it is the face of the company, So make a memorable face. Getting a unique logo will help you achieve the goal of building a brilliant online brand.
2. Create a compelling tagline
It is a slogan used in advertising, creating a tagline help sends your brand message across and differentiate you from the competition.
3. Have a good-looking website
Go digital by taking your business online. A website is important because allows you to market your business online also helps you establish credibility as a business.
Create a clean, fast and fantastic website with great user experience to increase conversion rates.
4. Create an About Me / Us page
The About Us page is one of the most important pages on your website. It’s also likely to be one of the most visited. So better make it creative and engaging! Think of it as an opportunity to introduce yourself to your guests. This is where they come to learn more about your company and the people behind it. A customer looks here before they start to take your business seriously. Make it creative by adding your company approach, vision and mission, Add the values you provide, include social proofs, Try to forge a connection and inspire trust.
5. Get active on social media
Once in a while, move away from your website and take the conversation to social media. Be Authentic, provide valuable information, Connect and interact with prospective customers.
6. Publish a podcast
Brands nowadays are increasingly using podcasts to improve their prospects and give their brand a voice. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting. Provide advice, case studies, testimonials and real-life stories, this will help shoot out your brand to the world.
7. Publish videos on YouTube
Youtube is like another search engine that provides valuable visual information. Nothing beats a creative YouTube video to captivate an audience. The exposure any company can get on youtube is extraordinary. A statistic from YouTube states that viewers watch hundreds of millions of hours of YouTube videos every day. Each minute, an estimated 300 hours of YouTube videos are uploaded. Provide valuable contents and customers will find you.
8. Create unique and insightful blog contents
A blog is one of the best ways to establish yourself as an authority in your field, as it gives you a platform for sharing important and valuable insights. As you build up your brand in your niche, this breeds trust and familiarity, keeping you top-of-mind when your customers are ready to come in.
9. Have a unique opt-in offer
Convert website visitors into subscribers using mailing lists by offering free and valuable opt-in offers to your audience. Your opt-in incentive should include offering specific benefits, Relate to the reason people are reading your content and give visitors a reason to look forward to your e-mails or keep returning to your site. Offer Opt-In Offers Your Visitors Can’t Refuse.
10. Be yourself
Try as much as possible to be “You”. Being yourself gives you an edge in the competition for clients because you better understand yourself and what you can offer to your customers. This is one of the most important keys to building a brilliant online brand.
Implement these quick tips and see your brand skyrocket.
Summarily, Here are 10 Powerful Tips to Build a Brilliant Online Brand in 2018.