Local SEO is about how to optimize your website to rank better for your local audience. Your website gives you the opportunity to target the entire online world. But if the target audience for your business is actually located in or near your office or store, you’ll need to optimize your local SEO as well. You need to optimize for your city name, optimize your address details and your contact details. In short: you need to optimize so people know where you are located and are able to find you offline.
Are you looking for ways to get your website ranking for localised keywords? Want to know the factors Google uses to decide where to place you?