The big question! How long will this take? The answer “it depends” is deeply unsatisfying but accurate. To help, we start with your average sales cycle and go from there. If your sales cycle is long, like one of our clients that has an 18-36 month sales cycle, then it can take up to half that time to generate qualified sales leads. If your sales cycle is closer to 30-60 days, you will start to see the activity before 30 days are out. If you don’t know your average sales cycle length yet, work from your worst case scenario. Part of shortening the process is having past experience to learn from.