Guaranteed Inquiries are marketing qualified leads. The difference between inquiries and sales leads in this program is the equivalent to the last mile challenge utilities face. The most expensive part of getting power to your home is the last mile, and to us, that’s a guaranteed sales lead. Inquiries are the flow of companies and buyers that come close to you but need to be pulled into the last mile to reach your house. We measure who is coming in and can see who is asking for information and guarantee that they are in your market.