Guaranteed Sales Leads are marketing qualified/sales qualified leads according to this grid. Because we can’t control the actual sale, we will work with you to define the characteristics of a “good sales lead” and work with you to develop a scoring system that we’ll use to qualify leads. We have examples of this we’re happy to share. As a matter of fact, we’ll even show you our internal system because we score your business the same way. It’s part of how we can offer a full guarantee.